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The chances of achieving the kind of success seen by the world’s most popular gamers, who earn millions a year from sponsorship deals, fan subscriptions and merchandise, are vanishingly small – think of how many keen footballers ever go pro, let alone play at a Premier League club – but tens of thousands of creators make at least a livable wage. The reasons for these ultra-demanding hours are simple: the more you broadcast, the greater your chances of being featured on Twitch’s homepage, the more followers you accrue, and the more money you might eventually make.
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Screen burn … gamer streamers are keeping ridiculously long hours from the fear of losing followers. I’ve veered away from doing extreme hours of livestreaming in an effort to upkeep my mental health and I’ve found that it aids in the longevity of my career.” Now she streams in shorter bursts, but even so, she only “usually” takes a day off a week to spend with friends or relaxing. It’s frightening because people grind crazy long hours, and see results – hence why so many do it. “A streamer sets their own work hours and it can be easy to fall into the trap of streaming eight to 12 hours a day, seven days a week. “Burnout is an incredibly real thing in gaming,” says Imane Anys, AKA Pokimane, who has put in thousands of hours to become the most popular female streamer on Twitch, with 8.4 million subscribers. I’m like: ‘How are you doing this? What is going on!?’” “I see do things like 24‑hour live gaming marathons, then have an hour’s sleep, and then later that day I’ll see photos of them skating outside on Insta. I don’t really feel like we should be encouraging it,” she says. “There’s absolutely no way that I would do that now. I’d be absolutely beat, and then get up and do my work again … People burn out and then they don’t enjoy it any more.”Īt that time Cassie was living at home with her mum, whose cooking and care enabled these ridiculous hours. “I would do my day at work, nap a bit, and then stream for up to eight to 12 hours at night-time. “My sleep schedule shifted into the North American time zone because most of the people who were viewing my channel at the time were there,” says 36-year-old Cassie, a founder of the Black Twitch UK network, who has been streaming for five years under the name Geek圜assie. Sticking to a regular schedule is the best way to build an audience on Twitch, and those schedules regularly involve at least eight hours of continuous streaming, five days a week or more. The fact is that, especially for up-and-coming streamers trying to make it in the crowded world of playing video games on the internet, the camera is almost never off.
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When you are broadcasting yourself so much of the time, when your hobby becomes your job and your job becomes your hobby, and when your personality becomes your brand and your brand becomes your personality, what does life offline look like for you? Who are you when the camera is off? I was not surprised, over the following years, to read story after story about these energetic young people – with what must have seemed like the best job in the world – burning out. I would do my day at work, nap a bit, and then stream for up to eight to 12 hours at night. And according to recently leaked Twitch data, the top 1% of streamers on its platform received more than half of the $889m (£660m) it paid out to creators last year three quarters of the rest made $120 (£89) or less. It involves extreme hours and intense pressure to be constantly available to the audience of viewers on whom they depend. Playing video games for an audience for a living sounds like fun – and hell, there are many worse jobs out there – but it is also an ultra-competitive profession that attracts millions of aspiring kids with limitless energy and absolutely no concept of work-life balance. I asked what she does for fun and she seemed genuinely confused by the question. The woman sitting next to me told me that she streams for eight to 10 hours every day, and when she wasn’t live she was curating her social media, responding to fans, scouting for brand partnerships or collaborations with other streamers throughout our conversation she was visibly resisting the impulse to check her phone, where new stats and fan comments and potential opportunities were presumably stacking up. Talking to the people around that table, I was instead astonished – and, honestly, worried – by how hard they worked. Unlike rock stars, however, streamers are not really known for hard partying.